California Hip hops golden era
What kind of oldies concert draws a huge audience in its 20s? Rock the Bells, the daylong hip-hop festival. This is an annual hip hop festival that originally took place in Southern California only, but has since toured throughout the world. There’s a defensive tone to Rock the Bells, an annual festival since 2004: an implication that 21st-century hip-hop has taken a wrong turn into thuggishness, simple-mindedness, formula and triviality. There is also a promise that its clean-cut young audiences can reclaim authenticity and acquire some historical bona fides. This venue features all the old school hip hop artists and tours all around the United States.Guerilla Union is the founder of this event. Established in 2000, it has developed into one of the premiere core urban lifestyle brands in the U.S., manifesting itself in many forms including music, events, media and fashion. Their mission is to create experiential platforms, unique content and provide services that develop artists and their communities. Guerilla Union is a creative engineering corps dedicated to supporting artists and shaping urban culture.
This year’s headline features Snoop Dogg, A Tribe Called Quest, and Wu-Tang Clan. Besides these founding fathers, Rakim, KRS-One, Slick Rick, DJ Premier, Murs, Wiz Khalifa and many more. The surprise guest is Miss Lauryn Hill.
Hip hop’s golden era has been revived, and if you’ve got true love for the artists and albums that kicked off the most prominent generation of music Hip-Hop has ever seen, you should do yourself a favor and make it to America. This bill with these albums is guaranteed to never, ever happen again.
