Travel is rebounding to pre-pandemic levels, according to U.N. Tourism, and 2025 is shaping up to be a banner year for exploration. Airbnb has unveiled its list of the top 25 trending destinations for the year, highlighting where travelers are most eager to go.
The list reveals three major travel trends set to define the year:
- Experiential Travel: Guests are seeking unique, unforgettable experiences.
- Group Travel: Families and friends are traveling together more often.
- Far-Flung Adventures: Travelers are venturing farther from home for immersive cultural experiences and major global events.
According to Airbnb data, destinations hosting significant events—such as concerts, festivals, and sporting events—are particularly popular. Beach getaways, cities off the beaten path, and locations offering cultural immersion are also in high demand.
Here are Airbnb’s 25 must-visit destinations for 2025:
The Americas
- Puerto Escondido, Mexico
- Green Bay, Wisconsin, United States
- Trending for hosting the NFL Draft in April 2025. Visitors can also enjoy breweries, chocolatiers, and Italian markets.
- Charleston, South Carolina, United States
- Cartagena, Colombia
- La Serena, Chile
- Vancouver, British Columbia, Canada
- Mar del Plata, Argentina
- Baton Rouge, Louisiana, United States
- Florianópolis, Brazil
- Houston, Texas, United States
- Brasília, Brazil
- Jacksonville, Florida, United States
Notably, the United States has five cities on the list, reflecting interest in destinations that offer opportunities to slow down, unplug, and connect with nature.
Europe
- Palermo, Italy
- Seville, Spain
- Bad Staffelstein, Germany
- A small town near Nuremberg, known for its wellness retreats and famous thermal saltwater baths.
- Combloux, France
- Cardiff, Wales, United Kingdom
- Les Deux Alpes, France
For those seeking hidden gems, Europe’s smaller towns and wellness-focused destinations are on the rise.
Asia
- Tokyo, Japan
- Kyoto, Japan
- Kyoto is a center of traditional Japanese culture and a favorite among Gen Z and family travelers for its immersive cultural experiences.
- Mumbai, India
- Hua Hin, Thailand
- Chiang Mai, Thailand
- Interest in Thailand is growing, fueled by the announcement that HBO’s “White Lotus” Season 3 will film there.
Japan and Thailand remain strong contenders for Asian travel, offering unique cultural experiences and a mix of tradition and modernity.
Australasia
- Manly, New South Wales, Australia
- Just 11 miles from Sydney, Manly is a relaxed coastal destination famous for its beaches and surfing culture.
- Whitsundays, Queensland, Australia
Australia’s stunning coastal destinations offer the perfect blend of relaxation and adventure.
In 2025, travelers are prioritizing destinations that deliver more than just sightseeing—places that promise transformative experiences, cultural immersion, and unforgettable memories. Whether you’re seeking a serene retreat, an off-the-beaten-path adventure, or an iconic cultural event, Airbnb’s curated list offers something for every traveler.
